Sergio Raneri Email Marketing Certified by HubSpot

GDPR: compliance in Email Marketing

Sergio Raneri, GDPR and Data Protection Officer (DPO) Skills

• What are the rules on electronic mail marketing?
• What about texts and other types of electronic message?
• What is a ‘soft opt-in’ and when we can use it?
• Is there a text or email version of the TPS?
• When can we email or text individuals?
• When can we email or text businesses?
• Do these rules apply to viral marketing?
• What about online marketing and behavioural advertising?