Google Hotel Ads is an online advertising platform developed by Google, where advertisers pay to display dynamic advertising that appear when a traveller searches for a hotel, on Search, Maps, or the Assistant.

These paid hotel advertising appear, in a hotel booking module that can show photos of the hotel, amenities, prices, and a link to book direct on your hotel website and retain travellers to your direct CRM channel.

Google Hotel Ads offers services under a pay-per-click (PPC) pricing model or cost-per-acquisition (CPA).